Personal Branding

For this activity, I was asked to dive into my personal branding and create a logo design that goes with who I am.

A Few questions were asked to help make the process easier and the answers can be found below.

Part 1

I was first asked to look at people that have the same personal brand and examine their own logo designs

Phil Pallen

I like Phil Pallen’s logo because he does something so simple, which is incorporating the two p’s in his name. He makes it very simple and quite modern, which is what I like. I also like how the logo looks like a message box in some way. To me it signifies communication, which is what he is trying to help brands do, communicate effectively. The logo uses repetition because the letter P is done twice.

Laura Busche

I like Laura Busche’s logo because it is just simple. The font style in nice and stylistic. I feel the logo just expresses who she is which is a simple, respectable and fashionable woman. When I look at the logo I see a fashion-inspired style, which is the style I wanted in mine.

Lucas Field

Lucas Field’s logo incorporates the letters of his name, which are L and F. The logo is simple and also a bit sophisticated to me. The L and F symbol are then centralized at the circle.

Part 2

My logo Design

How does your design represent various aspects (vocabulary) of your personal branding profile?

I’m someone that loves designs that are simple, modern and a bit fashion inspired, so that’s what I did for my logo. I decided to use the dominant letter in my name, which is E and make it the emphasis. The “E” letter came that way with the font and then I put a circle around it and added a two breaks to it. The circle then symbolizes that your brand has to keep growing, It goes from one point to another. I also decided to add my name at the bottom and then put my last name as an initial because my name is long.

What logo examples influenced your design choices?

The logos that I used for inspiration are Lucas Field’s logo because he just made the first letters of his name into a design. The second I looked at was Nneka Mo, who is a fashion designer.

What colors did you choose to include and why?

I wanted my logo to be definitely black and white, because it shows sophistication and gives a modern and simple feel. But instead I went for a mixture of the two colors which is grey, because I just liked how it looked with the design.

What's the story of your logo and how does it connect to your personal brand?

I feel my logo shows who I am, which is simple and modern. The logo represents my personal brand in the sense that the breaks in the circle means that a brand needs to grow. I’m happy with my design and I hope I will be for a long time, because I get tired of designs easily.