Event Site

For this assignment, I was asked to create an event site with an commerce page. Therefore I created a website based on the New Orleans Jazz Heritage Festival. Below you will find the project's proposal, sitemap, style guide and wireframe.

Proposal

Goal

The goal of this project is to create an event site for 2017 New Orleans Jazz & Heritage Festival. The jazz demographic is a wide one, ranging from generation x to the baby boomers. They are described as hip, young artist/musicians, older cultural omnivores and dull but desirable comfort seekers etc. The website will be tailored to attract and be accessible to all the age groups that are drawn to the event. The aesthetic of the site will be upgraded from the original site to incorporate the characteristics of all age groups while still considering the brand style. The event site will incorporate only two pages; a basic home page for information on the 2017 festival and a ticket page that is clear and concise.

Strategy

Development of only two pages

Using less text and more HD quality photos

Redesigning of the website aesthetics and user interface

Creating simple navigation

Next Step

Before the commencement of this project, I will need the company's style guide, target market research and HD quality images.

As this is taking place, I will create a wireframe that will show the site structure I propose and a site map detailing what will be on each page and a style guide vision.

Site Map

Home

Logo

Image Banner

Line up

News and Announcements

Experiences

Sponsors

Ticket

Different ticket packages

Styleguide

Wireframe

Event Site

• Are you proud of what you created here? Why?

Yes I am somewhat proud of what I created here. The site is aesthetically pleasing but I do feel like it has too much white space, which I do not know exactly how to fix. My goal for the site was to make it more jazzy and not exactly minimalistic.

• Do you understand how you'll leverage this site moving forward? Explain.

I will love to make this site less minimalistic and have more CSS qualities. I will like to add more effects and colors.

• What area of the site is strongest? Why?

I feel home age is the strongest area because of how the information is arranged.

• What area do you feel needs the most work? Why?

What I feel needs more work is the aesthetics of the site. I need to look for a way to make the design better.